Ouija / Heart

Every A Lure pendant features a stainless steel carabiner clasp, a limited edition pendant anchored by a stainless steel ball charm at the tail end, and two accessory charms. 

Designed to be paired with an A Lure chain—a sleek stainless steel box chain with a clasp at both ends.

A Lure chain and pendant are sold separately. 

The length of the chain is made to your measurements. To be worn as intended, the chain should measure to the size of your neck x2, plus 2 inches for breathing room. 

A Lure can be worn as a long necklace or a double wrapped choker. Additionally, use it as a wallet chain, a pant chain, or size up to use as a waist chain.

Stay hooked for future expansions.

Catch your favorite pendant as they are released each week in small batches—3 of each style every Friday at 5:55 pm PST.

Take the bait before it's too late!

Each pendant is carefully sourced second-hand, intentionally curated with versatility and durability in mind.

A complementary zine about each pendant's material, symbolism, and qualities is included with each order.

Wear your heart-centered sacred objects.

YM™ offers a "Free Trade" service, allowing you to trade in your A Lure stainless steel components for size adjustment or repairs for life—just pay the cost of shipping both ways.

A Lure is guaranteed to shift & change alongside you.